In a world where the majority of business has shifted into a digital space, tracking your marketing performance is more important than ever. This is a perfect time to evaluate your current tracking process or develop one to implement for your organization. It takes a little bit of time and research to get your baselines, depending on what platform you use for distribution and tracking, but once you have the data, you’ll be ready to track change over time!
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Social Media Can Provide Value to Manufacturers
Among manufacturers these days, there’s debate about whether LinkedIn, Facebook and Twitter add value to marketing campaigns. In a nutshell, there’s value in using all three platforms as complements to traditional marketing strategies and tactics, as well as having a Blog page on your website that you update regularly. Social media channels can also serve as convenient portals for customer service.
Among manufacturers, especially closely-held companies in the $5 million-$50-million range, there’s a widespread belief among top and senior management that social media is irrelevant to them. Nothing could be further from the truth.
As a manufacturer, measuring web Traffic Helps You Manage Website Development & Maintenance
Because it’s possible to measure just about everything related to traffic on your website, you, as a manufacturer, can use web analytics to collect and analyze these pieces of data: