Blog
GrowthHive supports your mission to grow faster, enter new markets and launch new products or services. It enables us to think strategically to lay a solid foundation, focus sharply with the best tools and processes available, and act quickly to deliver results.
Why Smart Messaging is the Wise Thing to Do
Everyone is interested in something. As a licensed pilot, I have a passion for flying and also like fast cars. Based on my website visits and my purchases, I receive emails related to those hobbies from marketers trying to sell me things or experiences. Those marketers, whether they know it or not, are engaging in Smart Messaging, and you should, too, if you are not already doing so because it can help you obtain a greater return on your investment in marketing activities.
Want to Make the Most out of Your Marketing Budget? Here are 7 Simple Ways [2022]
Prices for goods and services are increasing left and right between inflation and supply chain issues. That increase isn't just hitting your bottom line at home, at the gas pump and at the grocery store - it's encroaching on your marketing budget too. How could you possibly get all of the marketing initiatives that you planned for this year done while having your dollars stretched to their limits? And can you still get them done well so they make a difference on your KPIs?
We’ve put together some tips on how to make the most of your marketing budget. In this post, you’ll learn:
- How to create goals that are within reach for any budget
- How to determine what you should do in-house and what you should outsource
- How to track your results and make adjustments to get the most bang for your buck
What Planning Steps SHOULD You TAKE to Accomplish Your Goals?
Here we are, almost in the second month of 2022, and it feels like January was a blur. In effect, we're already 1/12th into our year. Missing our objectives for the year is usually not an option, but time might be running out. If we feel we're behind already, we may need to rethink some of our assumptions. It all boils down to goal setting, measuring, and adjusting course quickly.
Our Holiday Cards Through the Ages
Every year, we challenge our Senior Art Director, Dan Kerekes, with creating a fresh, entertaining holiday card to wish our clients, vendors, and partners a happy holiday season. He always blows us away with a handful of Manufacturing + Tech-inspired designs and our staff votes to choose the winner.
Are Trade Shows Back? Read About our Experience with C&M Precision Tech
A couple of weeks ago, I had the pleasure to accompany Dan Villemaire, President of C&M Precision Tech to our first trade show post-COVID.
How Lead Scoring Help You Win at CONVERTING PROSPECTS into CUSTOMERS
As human beings, we love to keep score because it fulfills a primal need to compare ourselves to others. Am I “better” than him or her? What must I do to “catch up?” Or is he or she the one who needs to “catch up” to me? Although keeping score can have negative consequences in professional and personal relationships alike, when it comes to marketing automation keeping score – Lead Scoring – can help you accelerate the time it takes to convert a prospect into a customer.
Freshen Up Your Marketing Strategies with ABM!
The customer’s digital journey begins early. In fact, much earlier than ever before due to 3 major forces converging:
Converting is Why You Play
After watching the recent Super Bowl, I began thinking about the similarities between running a successful football team and converting prospects to customers.
Is Customer Experience a Function of People Experience?
Quoting the excellent work of James L. Heskett and team in the article “Putting the Service-Profit Chain to Work"
