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As recently as several years ago, the term Inbound Marketing meant little or nothing to many manufacturers and distributors of industrial products. With the pandemic having forced companies to perform sales and marketing activities exclusively online, inbound marketing gained momentum.
We’ve all been there. You’re sitting at the dinner table about to dig into the best plate of spaghetti and meatballs you’ve ever seen when the phone rings and the telemarketer on the other end of the line asks to speak with you so he can sell you something.
From manufacturing to tech and beyond, we're hearing the same refrain: we need good people and we can't find them. As unemployment drops to pre-Pandemic levels, it seems harder than ever to get qualified applicants in the door, especially for skilled, long-term positions.
Everyone is interested in something. As a licensed pilot, I have a passion for flying and also like fast cars. Based on my website visits and my purchases, I receive emails related to those hobbies from marketers trying to sell me things or experiences. Those marketers, whether they know it or not, are engaging in Smart Messaging, and you should, too, if you are not already doing so because it can help you obtain a greater return on your investment in marketing activities.
Prices for goods and services are increasing left and right between inflation and supply chain issues. That increase isn't just hitting your bottom line at home, at the gas pump and at the grocery store - it's encroaching on your marketing budget too. How could you possibly get all of the marketing initiatives that you planned for this year done while having your dollars stretched to their limits? And can you still get them done well so they make a difference on your KPIs?
We’ve put together some tips on how to make the most of your marketing budget. In this post, you’ll learn:
Here we are, almost in the second month of 2022, and it feels like January was a blur. In effect, we're already 1/12th into our year. Missing our objectives for the year is usually not an option, but time might be running out. If we feel we're behind already, we may need to rethink some of our assumptions. It all boils down to goal setting, measuring, and adjusting course quickly.
Every year, we challenge our Senior Art Director, Dan Kerekes, with creating a fresh, entertaining holiday card to wish our clients, vendors, and partners a happy holiday season. He always blows us away with a handful of Manufacturing + Tech-inspired designs and our staff votes to choose the winner.
A couple of weeks ago, I had the pleasure to accompany Dan Villemaire, President of C&M Precision Tech to our first trade show post-COVID.
As human beings, we love to keep score because it fulfills a primal need to compare ourselves to others. Am I “better” than him or her? What must I do to “catch up?” Or is he or she the one who needs to “catch up” to me? Although keeping score can have negative consequences in professional and personal relationships alike, when it comes to marketing automation keeping score – Lead Scoring – can help you accelerate the time it takes to convert a prospect into a customer.
