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Inbound Marketing
You've Got Your Top-of-Funnel Goal: Now What?
So, you've learned all about the metrics that make your marketing count. You've used the marketing calculator to determine the makeup of your funnel that will get you to your sales goal for the year. You have the (sometimes daunting) number of impressions you'll need to get started and to put you on the path for success further down the funnel.
Marketing Must Go On: Preparing for the "New Normal" [Join the Movement]
I hope you and your loved ones are well and staying safe.
In this post, I'd like to expand upon the recent Pittsburgh Technology Council One Mic Stand interview I did with Jonathan Kersting (thanks!) on April 14th.
Importance of Marketing Right Now, [4 Tips]
It’s impossible to sugarcoat; things are unsteady for so many of our fellow neighbors, friends, colleagues, communities, and peers right now. The current Coronavirus pandemic is uncharted territory leaving many individuals and businesses in fear for what’s to come and weary of what the future looks like.
Do You Need to Boost Your Traditional Marketing? Here Are 4 Digital Tactics to Help
You don't need me to tell you that things are changing quickly these days. We're all seeing trade events get canceled and new business meetings moved to video conferences. But one thing hasn't changed: the need to reach coworkers, customers and prospects with specific, meaningful communication, regardless of the channel.
Make Your Marketing Count: 6 Steps on [HOW to Start Today]
One of the critical challenges I continue to hear from leaders of B2B companies is that they have little to no idea of how much any marketing campaign generates in orders and profits. Lots of great reports, but the bottom line is that we can't seem to correlate effort to payback. "Make Your Marketing Count" is all about accountability, responsibility, and results.
3 Tips on What to Do to “Make Your Marketing Count”
Last week, in my previous blog, I talked about the WHY of Making Your Marketing Count. This week, we’ll dive into the WHAT, and next week we'll look at the HOW.
In my career, I learned a few lessons the hard way:
- Understanding the magnitude of the growth challenge
- Focusing quickly on what I could influence, and
- Developing and executing on SMART objectives.
Below, we'll take an in-depth look at each of those factors.
3 Reasons Why you Should Make your Marketing Count
About seven years ago, at a previous employer, my team and I were leading one of the most significant programs launched in the industry. It was disruptive, utterly different than any other competitor's offering, and aimed at an emerging demographic we weren't used to communicating with at the time.
How Inbound Marketing Builds Your Company’s Brand
The process of adaptation within the marketplace is constant. Inbound marketing is the adaptive response to changes in the purchasing process. It can also help build your brand by giving you more online visibility. Once you start implementing Inbound Marketing as part of your larger marketing strategy, you’ll realize tremendous gains in brand equity.
