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Here we are, almost in the second month of 2022, and it feels like January was a blur. In effect, we're already 1/12th into our year. Missing our objectives for the year is usually not an option, but time might be running out. If we feel we're behind already, we may need to rethink some of our assumptions. It all boils down to goal setting, measuring, and adjusting course quickly.
So, you've learned all about the metrics that make your marketing count. You've used the marketing calculator to determine the makeup of your funnel that will get you to your sales goal for the year. You have the (sometimes daunting) number of impressions you'll need to get started and to put you on the path for success further down the funnel.
Here we are, already in the second month of 2020 and it feels like January was a blur. Anyone else feel the same? Some of you are only now thinking through your goals for the year now that you've settled in after a nice holiday break and annual meetings galore that filled your calendars. Goal setting can mean a variety of different things, whether it's a personal goal or professional goal. In this article, I'll be covering the strategy for your professional goals, but the same theory can apply to you personally as well.