As I reflect on the meaning of Thanksgiving Day, a holiday that is right around the corner for those of us in the U.S., I thought about my "Sales 101" on-the-job learning years ago. I was living in Toulouse, France, in the late ‘80s and was starting to spread my wings in the business world, more by chance than personal drive, to be honest. Our corporate office gave us the mandate to grow, and I volunteered to help.
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The process of adaptation within the marketplace is constant. Inbound marketing is the adaptive response to changes in the purchasing process. It can also help build your brand by giving you more online visibility. Once you start implementing Inbound Marketing as part of your larger marketing strategy, you’ll realize tremendous gains in brand equity.