Here we are, almost in the second month of 2022, and it feels like January was a blur. In effect, we're already 1/12th into our year. Missing our objectives for the year is usually not an option, but time might be running out. If we feel we're behind already, we may need to rethink some of our assumptions. It all boils down to goal setting, measuring, and adjusting course quickly.
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Every year, we challenge our Senior Art Director, Dan Kerekes, with creating a fresh, entertaining holiday card to wish our clients, vendors, and partners a happy holiday season. He always blows us away with a handful of Manufacturing + Tech-inspired designs and our staff votes to choose the winner.
A couple of weeks ago, I had the pleasure to accompany Dan Villemaire, President of C&M Precision Tech to our first trade show post-COVID.
As human beings, we love to keep score because it fulfills a primal need to compare ourselves to others. Am I “better” than him or her? What must I do to “catch up?” Or is he or she the one who needs to “catch up” to me? Although keeping score can have negative consequences in professional and personal relationships alike, when it comes to marketing automation keeping score – Lead Scoring – can help you accelerate the time it takes to convert a prospect into a customer.
The customer’s digital journey begins early. In fact, much earlier than ever before due to 3 major forces converging:
After watching the recent Super Bowl, I began thinking about the similarities between running a successful football team and converting prospects to customers.
Quoting the excellent work of James L. Heskett and team in the article “Putting the Service-Profit Chain to Work"
By producing excellent content, you achieve these 4 benefits:
- Educate target audiences about the products and services you offer, and on relevant subjects related to those products or services
- Improve your SEO rankings
- Build backlinks to increase traffic to your website
- Complement your social media strategy
On any given subject, from technological innovation to fashion preferences to sports wagering, the common wisdom is often wrong. In line with this perception is the belief among top and senior management at companies of all sizes that owned media -- the websites, eNewsletters, digital catalogs and social platforms that companies create (often with assistance from a firm such as ours) to promote their products or services -- provides sufficient visibility among target audiences.
In this article:
- Online shopping is trending upward - quickly
- Why eCommerce is the future of shopping (B2B and B2C)
- How to get your products to the online marketplace in less time, with less budget
The move to online shopping has shifted steadily over the past decade, most dramatically since the beginning of COVID-19, and now accounts for nearly 35% of all buying done in the United States.