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Posts by

Nicholas Burcin

As the Director of Digital Operations at GrowthHive, I help clients "Make Your Marketing Count" with business strategy and automation tools.

Upgrade Your Website [Today]

Is your website more than a year old?  Does it lack a clear path to conversion?

How often should you upgrade your website?

In general, it's recommended to review your website at least once a year, or whenever you are launching a new campaign or initiative, and to make updates as needed. However, you should also be open to making updates or small changes as they become necessary. Upgrading a website is a continuous process, and the frequency of updates will depend on the website's goals and the context of your business.

Picture of Nicholas Burcin Nicholas Burcin Jan 16, 2023 2:37:35 PM

Transition To Google Analytics 4 [Today!]

Are you ready for Google Analytics 4 (GA4)?

Starting July 1, 2023, Google will no longer process Universal Analytics.

Understanding the customer journey is key to creating the right messaging to reach your target audiences. Google Analytics(GA)4 is the next generation of analytics that help you understand yourvisitorsbehavior onyour website or application.You can then use this information to tailor messaging accordingly and increase the probability of converting contacts into prospects and prospects into customers.

In this blog post, we will explain the steps needed to transition your website from using Google Universal Analytics (GUA) GA 4 dashboard. 

Picture of Nicholas Burcin Nicholas Burcin Jan 5, 2023 9:37:30 AM