Is your website more than a year old? Does it lack a clear path to conversion?
How often should you upgrade your website?
In general, it's recommended to review your website at least once a year, or whenever you are launching a new campaign or initiative, and to make updates as needed. However, you should also be open to making updates or small changes as they become necessary. Upgrading a website is a continuous process, and the frequency of updates will depend on the website's goals and the context of your business.