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Outbound Marketing

Plug Into The Power of Thirds for Generating Better Leads

When I worked for a large publicly traded company, we had lots of ways we could spend our marketing budget, but no real sense of which activities were responsible for delivering specific sales. 

During a recent meeting, a prospective client asked me a simple question:

“Do you have any data on which activities drive lead generation?”

Without knowing it, he wanted to benchmark his company’s marketing activities.

Picture of Francois Gau Francois Gau Oct 27, 2022 4:43:04 PM
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