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Digital Marketing

Marketing Automation B2B Sales & Marketing Digital Marketing Lead Scoring

How Lead Scoring Help You Win at CONVERTING PROSPECTS into CUSTOMERS

As human beings, we love to keep score because it fulfills a primal need to compare ourselves to others. Am I “better” than him or her? What must I do to “catch up?” Or is he or she the one who needs to “catch up” to me? Although keeping score can have negative consequences in professional and personal relationships alike, when it comes to marketing automation keeping score – Lead Scoring – can help you accelerate the time it takes to convert a prospect into a customer.

LEVY Team May 20, 2021 1:49:43 PM
Educating Business Content Strategy Marketing Digital Marketing

Why Media Relations Benefits Digital Marketing Campaigns [4 Reasons]

On any given subject, from technological innovation to fashion preferences to sports wagering, the common wisdom is often wrong. In line with this perception is the belief among top and senior management at companies of all sizes that owned media -- the websites, eNewsletters, digital catalogs and social platforms that companies create (often with assistance from a firm such as ours) to promote their products or services -- provides sufficient visibility among target audiences.  

Todd Miller Dec 2, 2020 9:25:52 AM
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