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Content Strategy

Why Smart Messaging is the Wise Thing to Do

Everyone is interested in something. As a licensed pilot, I have a passion for flying and also like fast cars. Based on my website visits and my purchases, I receive emails related to those hobbies from marketers trying to sell me things or experiences. Those marketers, whether they know it or not, are engaging in Smart Messaging, and you should, too, if you are not already doing so because it can help you obtain a greater return on your investment in marketing activities.

Picture of Francois Gau Francois Gau Feb 14, 2022 11:30:00 AM

Why Media Relations Benefits Digital Marketing Campaigns [4 Reasons]

On any given subject, from technological innovation to fashion preferences to sports wagering, the common wisdom is often wrong. In line with this perception is the belief among top and senior management at companies of all sizes that owned media -- the websites, eNewsletters, digital catalogs and social platforms that companies create (often with assistance from a firm such as ours) to promote their products or services -- provides sufficient visibility among target audiences.  

Todd Miller Dec 2, 2020 9:25:52 AM

You've Got Your Top-of-Funnel Goal: Now What?

So, you've learned all about the metrics that make your marketing count. You've used the marketing calculator to determine the makeup of your funnel that will get you to your sales goal for the year. You have the (sometimes daunting) number of impressions you'll need to get started and to put you on the path for success further down the funnel.

Picture of Amanda Uhme Amanda Uhme Jun 2, 2020 11:13:31 AM

4 Easy and Simple Ways to Implement Marketing Automation

The days are flying by, and time seems to be slipping through your fingers when you’re trying to market your company as a one-member marketing team. While keeping up with the competition is your bread and butter, the idea of introducing more software, technology, and systems to keep up just seems like too much to handle, right? Wrong.  

Emily McLaughlin Jan 20, 2020 9:00:00 AM

7 Features that Will Make People Read Your Content

In these times of having so much information at our fingertips (too much in many people’s opinions), it’s easy to create content. It’s more challenging, however, to develop content that people want to read, and which helps you achieve increases in traffic to your website, including clicks, opt-ins, conversions, sales, likes and mentions. It also helps prospects and customers alike get to know you better as an individual and become more likely to become a customer or client.

Todd Miller Oct 15, 2019 2:30:42 PM
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