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B2B Marketing

Give with the Intent to Get

As I reflect on the meaning of Thanksgiving Day, a holiday that is right around the corner for those of us in the U.S., I thought about my "Sales 101" on-the-job learning years ago. I was living in Toulouse, France, in the late ‘80s and was starting to spread my wings in the business world, more by chance than personal drive, to be honest. Our corporate office gave us the mandate to grow, and I volunteered to help. 

Picture of Francois Gau Francois Gau Nov 18, 2022 11:59:40 AM

Plug Into The Power of Thirds for Generating Better Leads

When I worked for a large publicly traded company, we had lots of ways we could spend our marketing budget, but no real sense of which activities were responsible for delivering specific sales. 

During a recent meeting, a prospective client asked me a simple question:

“Do you have any data on which activities drive lead generation?”

Without knowing it, he wanted to benchmark his company’s marketing activities.

Picture of Francois Gau Francois Gau Oct 27, 2022 4:43:04 PM

You've Got Your Top-of-Funnel Goal: Now What?

So, you've learned all about the metrics that make your marketing count. You've used the marketing calculator to determine the makeup of your funnel that will get you to your sales goal for the year. You have the (sometimes daunting) number of impressions you'll need to get started and to put you on the path for success further down the funnel.

Picture of Amanda Uhme Amanda Uhme Jun 2, 2020 11:13:31 AM

Importance of Marketing Right Now, [4 Tips]

It’s impossible to sugarcoat; things are unsteady for so many of our fellow neighbors, friends, colleagues, communities, and peers right now. The current Coronavirus pandemic is uncharted territory leaving many individuals and businesses in fear for what’s to come and weary of what the future looks like. 

Emily McLaughlin Apr 7, 2020 11:22:08 AM

The LEVY Experience - An Intern's Perspective

At LEVY, we specialize in strategizing, creating, executing, and automating. As an intern this summer, LEVY has also added one more capability to its range of services: Educating.

Prior to becoming an intern at LEVY, I was unfamiliar with business-to-business (B2B) marketing firms.  In many ways, LEVY has educated me on how B2B marketing firms operate.  Working in a B2B marketing firm for the first time has been fascinating.

Picture of Adam Pasay Adam Pasay Sep 2, 2019 10:18:34 AM
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