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As I reflect on the meaning of Thanksgiving Day, a holiday that is right around the corner for those of us in the U.S., I thought about my "Sales 101" on-the-job learning years ago. I was living in Toulouse, France, in the late ‘80s and was starting to spread my wings in the business world, more by chance than personal drive, to be honest. Our corporate office gave us the mandate to grow, and I volunteered to help.
When I worked for a large publicly traded company, we had lots of ways we could spend our marketing budget, but no real sense of which activities were responsible for delivering specific sales.
During a recent meeting, a prospective client asked me a simple question:
“Do you have any data on which activities drive lead generation?”
Without knowing it, he wanted to benchmark his company’s marketing activities.
Customers Can’t Come to You? You Can’t Visit Customers? Now What?
Time to Rethink Importance of Face-to-Face Meetings
by Francois Gau
So, you've learned all about the metrics that make your marketing count. You've used the marketing calculator to determine the makeup of your funnel that will get you to your sales goal for the year. You have the (sometimes daunting) number of impressions you'll need to get started and to put you on the path for success further down the funnel.
It’s impossible to sugarcoat; things are unsteady for so many of our fellow neighbors, friends, colleagues, communities, and peers right now. The current Coronavirus pandemic is uncharted territory leaving many individuals and businesses in fear for what’s to come and weary of what the future looks like.
As a social media ambassador for many of our clients and ourselves, I often sense our clients’ hesitation to be on social media platforms except LinkedIn. In our world of industrial and tech companies, the primary marketing tool is promoting products and services, usually through trade media. LinkedIn seems like a natural extension of that.
At LEVY, we specialize in strategizing, creating, executing, and automating. As an intern this summer, LEVY has also added one more capability to its range of services: Educating.
Prior to becoming an intern at LEVY, I was unfamiliar with business-to-business (B2B) marketing firms. In many ways, LEVY has educated me on how B2B marketing firms operate. Working in a B2B marketing firm for the first time has been fascinating.
