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What Building Blocks Do You Need to Accomplish Your Goals?

Here we are, already in the second month of 2020 and it feels like January was a blur. Anyone else feel the same? Some of you are only now thinking through your goals for the year now that you've settled in after a nice holiday break and annual meetings galore that filled your calendars. Goal setting can mean a variety of different things, whether it's a personal goal or professional goal. In this article, I'll be covering the strategy for your professional goals, but the same theory can apply to you personally as well.

Picture of Francois Gau Francois Gau Feb 3, 2020 2:39:59 PM

4 Easy and Simple Ways to Implement Marketing Automation

The days are flying by, and time seems to be slipping through your fingers when you’re trying to market your company as a one-member marketing team. While keeping up with the competition is your bread and butter, the idea of introducing more software, technology, and systems to keep up just seems like too much to handle, right? Wrong.  

Emily McLaughlin Jan 20, 2020 9:00:00 AM

Marketing Automation: the What and Why It’s So Important

What is Marketing Automation?

Marketing automation is a business process that uses online software platforms and related technologies to assist marketers with automating processes throughout the sales cycle, or buyer’s journey as it’s increasingly called these days. Marketing automation software can reduce time and effort by eliminating repetitive tasks. 

Cathy Snyder Jan 13, 2020 9:00:00 AM

7 Features that Will Make People Read Your Content

In these times of having so much information at our fingertips (too much in many people’s opinions), it’s easy to create content. It’s more challenging, however, to develop content that people want to read, and which helps you achieve increases in traffic to your website, including clicks, opt-ins, conversions, sales, likes and mentions. It also helps prospects and customers alike get to know you better as an individual and become more likely to become a customer or client.

Todd Miller Oct 15, 2019 2:30:42 PM

Market Mapping & In-Depth Market Research Bridge Gap Between B2B Marketing & Sales

 

Are you hearing or thinking about the following at work?

  • We want to launch a new product, but aren't sure which markets would be most receptive to it at this time.

  • We need to grow more quickly, but market share is limited in our current vertical. I don't know where to look for new market opportunities. 

  • We know there's space to growth within our industry, but we'll need to expand our territory and don't know the right location to target. 

  • We've talked to almost all of the key stakeholders in our audience and need to branch out and talk to new groups of people.

Sound familiar? If so, you’re not alone...

Picture of Francois Gau Francois Gau Sep 3, 2019 3:22:26 PM

The LEVY Experience - An Intern's Perspective

At LEVY, we specialize in strategizing, creating, executing, and automating. As an intern this summer, LEVY has also added one more capability to its range of services: Educating.

Prior to becoming an intern at LEVY, I was unfamiliar with business-to-business (B2B) marketing firms.  In many ways, LEVY has educated me on how B2B marketing firms operate.  Working in a B2B marketing firm for the first time has been fascinating.

Picture of Adam Pasay Adam Pasay Sep 2, 2019 10:18:34 AM
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