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Why Smart Messaging is the Wise Thing to Do

Everyone is interested in something. As a licensed pilot, I have a passion for flying and also like fast cars. Based on my website visits and my purchases, I receive emails related to those hobbies from marketers trying to sell me things or experiences. Those marketers, whether they know it or not, are engaging in Smart Messaging, and you should, too, if you are not already doing so because it can help you obtain a greater return on your investment in marketing activities.

Picture of Francois Gau Francois Gau Feb 14, 2022 11:30:00 AM

Want to Make the Most out of Your Marketing Budget? Here are 7 Simple Ways [2022]

Prices for goods and services are increasing left and right between inflation and supply chain issues. That increase isn't just hitting your bottom line at home, at the gas pump and at the grocery store - it's encroaching on your marketing budget too. How could you possibly get all of the marketing initiatives that you planned for this year done while having your dollars stretched to their limits? And can you still get them done well so they make a difference on your KPIs?

We’ve put together some tips on how to make the most of your marketing budget. In this post, you’ll learn:

  • How to create goals that are within reach for any budget
  • How to determine what you should do in-house and what you should outsource
  • How to track your results and make adjustments to get the most bang for your buck
Picture of Amanda Uhme Amanda Uhme Feb 10, 2022 11:01:00 AM

What Planning Steps SHOULD You TAKE to Accomplish Your Goals?

Here we are, almost in the second month of 2022, and it feels like January was a blur. In effect, we're already 1/12th into our year. Missing our objectives for the year is usually not an option, but time might be running out. If we feel we're behind already, we may need to rethink some of our assumptions. It all boils down to goal setting, measuring, and adjusting course quickly.

Picture of Francois Gau Francois Gau Jan 25, 2022 5:49:06 PM

Our Holiday Cards Through the Ages

Every year, we challenge our Senior Art Director, Dan Kerekes, with creating a fresh, entertaining holiday card to wish our clients, vendors, and partners a happy holiday season. He always blows us away with a handful of Manufacturing + Tech-inspired designs and our staff votes to choose the winner. 

Myriam Gau Nov 30, 2021 2:30:00 PM

How Lead Scoring Help You Win at CONVERTING PROSPECTS into CUSTOMERS

As human beings, we love to keep score because it fulfills a primal need to compare ourselves to others. Am I “better” than him or her? What must I do to “catch up?” Or is he or she the one who needs to “catch up” to me? Although keeping score can have negative consequences in professional and personal relationships alike, when it comes to marketing automation keeping score – Lead Scoring – can help you accelerate the time it takes to convert a prospect into a customer.

LEVY Team May 20, 2021 1:49:43 PM
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