How to Run an Inbound Marketing Campaign
Inbound marketing – a business methodology that attracts customers by creating valuable content and experiences tailored to them -- is replacing outbound (traditional) marketing as the preferred way that increasingly younger groups of buyers, specifiers, and influencers in manufacturing and distribution companies receive sales-focused communications. These individuals are Millennials (Gen Y) who are ages 26-41 and the oldest Gen Z-ers, ages 22-25.
