AUTHOR

Francois Gau

Stories by Francois


Marketing Plan

5 Key Factors to Keep Marketing Plans on Track

A product that’s been upgraded or new to a market, 5 key factors that impact the probability of product success: 1. A properly implemented marketing...

Professional Approach to SEO in 6 Steps

Here’s a professional approach to SEO for reaching customers & prospects in a B2B environment. It includes creating search goals, establishing a...

ROMI

What Is ROMI?

ROMI or Return on Marketing Investment: contribution to profit attributable to marketing(net marketing spending) divided by the marketing dollars...

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