We’ve all been there. You’re sitting at the dinner table about to dig into the best plate of spaghetti and meatballs you’ve ever seen when the phone rings and the telemarketer on the other end of the line asks to speak with you so he can sell you something.
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Everyone is interested in something. As a licensed pilot, I have a passion for flying and also like fast cars. Based on my website visits and my purchases, I receive emails related to those hobbies from marketers trying to sell me things or experiences. Those marketers, whether they know it or not, are engaging in Smart Messaging, and you should, too, if you are not already doing so because it can help you obtain a greater return on your investment in marketing activities.
Here we are, almost in the second month of 2022, and it feels like January was a blur. In effect, we're already 1/12th into our year. Missing our objectives for the year is usually not an option, but time might be running out. If we feel we're behind already, we may need to rethink some of our assumptions. It all boils down to goal setting, measuring, and adjusting course quickly.
A couple of weeks ago, I had the pleasure to accompany Dan Villemaire, President of C&M Precision Tech to our first trade show post-COVID.
The customer’s digital journey begins early. In fact, much earlier than ever before due to 3 major forces converging:
After watching the recent Super Bowl, I began thinking about the similarities between running a successful football team and converting prospects to customers.
Quoting the excellent work of James L. Heskett and team in the article “Putting the Service-Profit Chain to Work"
Customers Can’t Come to You? You Can’t Visit Customers? Now What?
Time to Rethink Importance of Face-to-Face Meetings
by Francois Gau