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Francois Gau

Give with the Intent to Get

As I reflect on the meaning of Thanksgiving Day, a holiday that is right around the corner for those of us in the U.S., I thought about my "Sales 101" on-the-job learning years ago. I was living in Toulouse, France, in the late ‘80s and was starting to spread my wings in the business world, more by chance than personal drive, to be honest. Our corporate office gave us the mandate to grow, and I volunteered to help. 

Picture of Francois Gau Francois Gau Nov 18, 2022 11:59:40 AM

Plug Into The Power of Thirds for Generating Better Leads

When I worked for a large publicly traded company, we had lots of ways we could spend our marketing budget, but no real sense of which activities were responsible for delivering specific sales. 

During a recent meeting, a prospective client asked me a simple question:

“Do you have any data on which activities drive lead generation?”

Without knowing it, he wanted to benchmark his company’s marketing activities.

Picture of Francois Gau Francois Gau Oct 27, 2022 4:43:04 PM

Tradeshows are Making a Comeback. Don’t Miss Out!

If the pandemic has taught us one thing, it is that there is no substitute for face-to-face contact when developing new business opportunities. When we had no choice but to conduct virtual meetings using Microsoft Teams, Zoom, or other meeting software, we did it because, literally, our lives, and livelihoods, depended on it.

Picture of Francois Gau Francois Gau Sep 20, 2022 10:58:23 AM

Why Smart Messaging is the Wise Thing to Do

Everyone is interested in something. As a licensed pilot, I have a passion for flying and also like fast cars. Based on my website visits and my purchases, I receive emails related to those hobbies from marketers trying to sell me things or experiences. Those marketers, whether they know it or not, are engaging in Smart Messaging, and you should, too, if you are not already doing so because it can help you obtain a greater return on your investment in marketing activities.

Picture of Francois Gau Francois Gau Feb 14, 2022 11:30:00 AM

What Planning Steps SHOULD You TAKE to Accomplish Your Goals?

Here we are, almost in the second month of 2022, and it feels like January was a blur. In effect, we're already 1/12th into our year. Missing our objectives for the year is usually not an option, but time might be running out. If we feel we're behind already, we may need to rethink some of our assumptions. It all boils down to goal setting, measuring, and adjusting course quickly.

Picture of Francois Gau Francois Gau Jan 25, 2022 5:49:06 PM
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