As recently as several years ago, the term Inbound Marketing meant little or nothing to many manufacturers and distributors of industrial products. With the pandemic having forced companies to perform sales and marketing activities exclusively online, inbound marketing gained momentum.
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We’ve all been there. You’re sitting at the dinner table about to dig into the best plate of spaghetti and meatballs you’ve ever seen when the phone rings and the telemarketer on the other end of the line asks to speak with you so he can sell you something.
From manufacturing to tech and beyond, we're hearing the same refrain: we need good people and we can't find them. As unemployment drops to pre-Pandemic levels, it seems harder than ever to get qualified applicants in the door, especially for skilled, long-term positions.
Prices for goods and services are increasing left and right between inflation and supply chain issues. That increase isn't just hitting your bottom line at home, at the gas pump and at the grocery store - it's encroaching on your marketing budget too. How could you possibly get all of the marketing initiatives that you planned for this year done while having your dollars stretched to their limits? And can you still get them done well so they make a difference on your KPIs?
We’ve put together some tips on how to make the most of your marketing budget. In this post, you’ll learn:
- How to create goals that are within reach for any budget
- How to determine what you should do in-house and what you should outsource
- How to track your results and make adjustments to get the most bang for your buck
In this article:
- Online shopping is trending upward - quickly
- Why eCommerce is the future of shopping (B2B and B2C)
- How to get your products to the online marketplace in less time, with less budget
The move to online shopping has shifted steadily over the past decade, most dramatically since the beginning of COVID-19, and now accounts for nearly 35% of all buying done in the United States.
With summer in full swing, temperatures through the roof, and limited ability to socialize outside even if you want to brave the heat, it's the perfect time to settle down with your favorite streaming platform and have some indoor fun.
So, you've learned all about the metrics that make your marketing count. You've used the marketing calculator to determine the makeup of your funnel that will get you to your sales goal for the year. You have the (sometimes daunting) number of impressions you'll need to get started and to put you on the path for success further down the funnel.
To help you plan your marketing activities, whether you're embarking on a new campaign or planning for a new fiscal year, we've developed a calculator that uses your goals and current activities.
When we talk about #MarketingMustGoOn, we know that it can sound intimidating. What do you say? How do you strike the right tone? Where are the lines between effective, aggressive and insensitive?
Because Marketing Must Go On, here are some tips and resources related to leadership, communications and operations that we've found useful over the past few weeks.
They touch on and prioritize some of the core values we hold at LEVY and that we've used to guide our decisions during this challenging time: stability, quality, value and efficiency. By focusing on these values as we seek answers, we've found it easier to identify what solutions work best for us and our customers.
We hope that they will help you to make your business thrive and make your marketing count.