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Amanda Uhme

Want to Make the Most out of Your Marketing Budget? Here are 7 Simple Ways [2022]

Prices for goods and services are increasing left and right between inflation and supply chain issues. That increase isn't just hitting your bottom line at home, at the gas pump and at the grocery store - it's encroaching on your marketing budget too. How could you possibly get all of the marketing initiatives that you planned for this year done while having your dollars stretched to their limits? And can you still get them done well so they make a difference on your KPIs?

We’ve put together some tips on how to make the most of your marketing budget. In this post, you’ll learn:

  • How to create goals that are within reach for any budget
  • How to determine what you should do in-house and what you should outsource
  • How to track your results and make adjustments to get the most bang for your buck
Picture of Amanda Uhme Amanda Uhme Feb 10, 2022 11:01:00 AM

How to Enable e-Commerce (Fast) Without Breaking the Bank

In this article:

  • Online shopping is trending upward - quickly
  • Why eCommerce is the future of shopping (B2B and B2C)
  • How to get your products to the online marketplace in less time, with less budget

The move to online shopping has shifted steadily over the past decade, most dramatically since the beginning of COVID-19, and now accounts for nearly 35% of all buying done in the United States. 

Picture of Amanda Uhme Amanda Uhme Nov 10, 2020 9:55:01 AM

You've Got Your Top-of-Funnel Goal: Now What?

So, you've learned all about the metrics that make your marketing count. You've used the marketing calculator to determine the makeup of your funnel that will get you to your sales goal for the year. You have the (sometimes daunting) number of impressions you'll need to get started and to put you on the path for success further down the funnel.

Picture of Amanda Uhme Amanda Uhme Jun 2, 2020 11:13:31 AM

How to Operate During a Crisis: Tips & Resources for Businesses

Because Marketing Must Go On, here are some tips and resources related to leadership, communications and operations that we've found useful over the past few weeks.

They touch on and prioritize some of the core values we hold at LEVY and that we've used to guide our decisions during this challenging time: stability, quality, value and efficiency. By focusing on these values as we seek answers, we've found it easier to identify what solutions work best for us and our customers. 

We hope that they will help you to make your business thrive and make your marketing count.

Picture of Amanda Uhme Amanda Uhme Apr 14, 2020 12:24:20 PM

How to Make Peace Between Marketing and Sales

Why it's crucial to get your marketing and sales teams rowing in the same direction and how to do it.

The relationship between marketing and sales departments is often wrought with competition, disputes over credit and finger pointing. Who isn't pulling their weight? Who gets to claim what sale and when? Who is taking priority in decisions and, most importantly, budget? 

Picture of Amanda Uhme Amanda Uhme Feb 10, 2020 12:57:18 PM
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